Introduction to Marketing (BTA 133)
Term: 2019 Winter Quarter
Mon-Tue-Wed-Thu, 7:30 AM - 4:00 PM (1/2/2019 - 3/21/2019) Location: *
Students are taught how to apply the basic concepts of marketing. Subjects included are an overview of marketing, analyzing market opportunities, product decisions, promotion and communication strategies, and pricing decisions.